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Check for conflicts with other events:
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See Concerts Nearby
in the Promoter Area |
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Check community church schedules |
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Check with radio stations |
Confirm your venue in writing
Confirm your event date and artist with agent after
thoroughly reading the rider requirements (see "Offer
Form" and "Riders").
Make sure you have support of local Christian radio
station(s).
ONLY AFTER YOU HAVE A CONFIRMED
DATE:
Order all print advertising material (posters, flyers,
mailers, tickets, etc.):
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Some artists will provide a package themselves
or use a printing company. |
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You may be required to produce your own
from an approved photo. |
Have radio spot produced:
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Some artists will include one in a promotional
kit. |
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You may be required to produce your own. |
Call all churches, Christian organizations, and
ministries:
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Word of mouth is VERY important |
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Ask them to put your event on their calendars
and insert flyers in their bulletins. |
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Make sure you talk to all youth pastors. |
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Offer group rate discounts |
Direct Mail Campaign:
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Secure a regional church mailing list to
do your direct mail campaign. |
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Check into e-mail lists. Some managers
will have e-mail lists broken down by region
and available for use. |
Secure ticket outlets for your concert:
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Christian bookstores, churches, online
outlets, etc. |
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Make sure all flyers and posters are in
visible, high traffic areas. |
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IMPORTANT - If a
particular outlet runs out of tickets, under
no circumstances are they to tell their customers
the concert is sold out unless you specifically
tell them to do so. |
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Distribute all promotional materials (posters,
flyers, etc.) |
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Send bulk mailing |
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Send bulk e-mail |
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Distribute tickets to ticket outlets. |
Setup advertising with your local Christian radio
station:
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Check into partnering with them or having
them be the welcoming station for the event. |
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Utilize product giveaways, ticket giveaways,
and contests to get further mileage out of
your radio promotions. |
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Provide stations with all information regarding
your concert for PSAs or Public Service Announcements. |
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Request spot logs from station listing exact
times your spot is running on air. |
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Setup radio interviews after getting approval
from agent and manager. |
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Recruit or hire crew for your concert (ushers,
ticket takers, load-in, load-out, etc.) |
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Send concert information to all free event
or activities publications. |
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Start radio advertising if you have not
already done so. Atleast (4) 60-second spots
are recommended per day. |
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Send press releases to local newspapers,
etc. |
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Make reminder calls to churches, etc. |
Make sure your concert has been properly advanced
by the road/tour manager for the artist:
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If you have not received a call 2 weeks
prior to the show, call them. The number should
be listed in the rider. |
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Confirm all production details regarding
sound and lights |
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Confirm all catering details |
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Confirm all lodging details |
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Confirm all dressing room details |
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Etc. etc. etc. |
Pick up all money and any unsold tickets from all
ticket outlets the day before the show.
Organize volunteers and crew:
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If you are using any volunteers make sure
they are dependable and on time. |
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Make sure they are planning to stay after
the concert for load-out - VERY
IMPORTANT |
Briefing with road manager:
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Meet with road manager upon arrival of
artist to cover any last minute details and
go over schedule for the day. |
Prayer time with artists, crew, and counselors -
to be arranged with road manager.
Pass out mailing list cards or e-mail address cards
for fans to fill out for future concert updates
and information.
Settlement:
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Have all documented expenses and receipts
organized and on hand. |
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Have accurate ticket count and all money
accounted for. |
Load-out - make sure volunteers are available and
ready to work.
Feel free to give us feedback on your show (see
"Post Concert Feedback" in the Promoter Area), and
offer any promotional ideas you found to be useful.
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